Google rolls out Structured Data Files QA format for Display & Video 360

Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers.

Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360.

Key details:

• The SDF QA Format was initially released in open beta on May 30, 2024.
• It’s now generally available as of Aug. 8, 2024.
• Applies to Line Item and YouTube Ad Group resources.

How it works:

• Uses human-readable values instead of numeric IDs.
• Available for SDF v6 and later.
• Accessible through Display & Video 360 interface or API v3.

New file types:

• “Line Item – QA.”
• “YouTube Ad Group – QA.”

Between the lines. This update addresses a common pain point for advertisers managing large-scale campaigns, offering a more intuitive way to review settings without navigating complex numeric IDs.

What’s next. Advertisers should consult the updated Bulk Tools guide to determine if the SDF QA format suits their integration needs.

The bottom line. While enhancing readability, these QA format files are read-only and can’t be used to modify or create resources, maintaining a clear separation between review and action processes.