August 8 – Sony Interactive Entertainment (SIE) has added another three years to its UEFA sponsorship of the Champions League which it uses to promote its PlayStation brand of products.
SIE has been a Champions League sponsor for more than 27 years. The renewal for the next three-year cycle 2024-27 includes sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions.
PlayStation brand exposure will be across in-game perimeter LED boards,
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