A BELOVED British car brand has announced that it won’t sell any new cars for an entire year after unveiling a new EV sports car.
The company has scrapped its entire product range in order to meet its target of going electric-only from 2025.
The move sees the end of the road for the firm’s iconic petrol models and the breaking of an illustrious 88-year tradition.
For the first time since 1935, Brits will be unable to buy a Jaguar car with an internal combustion engine from next year.
Only one model, the F-Pace, will see its production run extended into 2025 but Managing Director Rawdon Glover has confirmed that no new vehicles, ICE or EV, will hit showrooms before 2026.
The change is set to come into effect in Europe by the end of this year, with the UK deadline in the early part of 2025.
Instead, the firm will focus on used car sales and aftersale services but Mr Glover told Autocar that there “will be a period where you will not be able to buy a Jaguar”.
However, he did hint that fears of the legendary leaping cat symbol being scrapped too had been “overexaggerated”.
He added: “For brands that want to operate in the luxury space, their provenance, history and iconography are really important.
“So we have reimagined the leaper for the new brand and for the vehicle.
“It will live on, but in a slightly developed format.”
All this sets the stage for Jag to unveil its new EV concept in December.
The reveal is being hyped as a tone-setter for the next generation of Jaguars, including the upcoming GT model coming in 2026.
The £100,000 car will lay down 575 horsepower but promises a range of over 435 miles.
It will then be followed by an SUV and limousine model designed to rival the Bentley Bentayga and Flying Spur and both expected in 2028.
Mr Glover went on: “I think our products, and perhaps the next generation of the products, will make a big difference to how the whole sector is perceived.
“The rational barriers to EV ownership at the moment still remain range anxiety and infrastructure, and the need to be charging publicly.
“If we take each of those in turn, all our vehicles will have significant leverage.”
It comes after Ferrari discontinued two of its models, with another two said to be nearing the “end of their lifecycles”.
