August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.
The partnership follows a major new campaign and brand platform for Lucozade which saw the brand sign Real Madrid star Jude Bellingham to the ‘Bring the Energy’ campaign earlier this summer.
Ben Latty,
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