Jeep® Cyprus brings to Cyprus the global trend, Jeep® Ducking, with the aim of making the experience of all Jeepers even more special.
For decades, Jeep® has been synonymous with adventure, freedom and dynamism, standing out for its rugged character and the ability of its cars to meet the most demanding conditions. Lately, however, Jeep® has become known for another, completely different and more… playful reason. The new Jeep® Ducking trend!
What exactly is Jeep® Ducking? The story begins in 2020 in the US, when Allison Parliament left a yellow duckling on a parked Jeep® Wrangler. After sharing the photo on social media with the hashtag #DuckDuckJeep, it instantly became a huge trend among Jeep® car owners, who, to this day, continue to leave ducklings on random Jeeps they come across on the road.
Jeep® Cyprus has already distributed the first duckies, together with an explanatory card, to existing and new Jeep® owners, informing them about Jeep® Ducking and reinforcing the feeling of belonging to a special community.
For the needs of the campaign, Jeep® Cyprus proceeded with the implementation of a series of communication actions, while using technology to “place” giant ducks in various strategic places in Cyprus, highlighting the fact that Jeep® Ducks have conquered our island!
At the same time, the CiC Automasters showrooms have been “dressed” in the Jeep® Ducking colours, with eye-catching stickers on the windows that immediately arouse interest.
To find out more about Jeep® Ducking, and how you can get involved, visit this link.
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