YouTube video ideas could soon come from AI as the video-sharing platform is testing integration with Google Gemini. This aims to help creators brainstorm ideas, titles, and thumbnails.
The California-based company announced the news in a video on its Creator Insider channel, where the host said: “We’re testing a new studio integration with Google’s AI tool Gemini.
“…When you’re drafting outlines look for the ‘brainstorm with Gemini’ button to get started.”
The feature hasn’t yet been rolled out fully as it’s at the beginning stages. YouTube is collecting feedback to ensure they are “developing these features thoughtfully.”
The integration will then be improved based on feedback, presumably before it reaches the accounts of all users.
A spokesperson from the company told TechCrunch that the feature is only available to select creators at this stage due to it being a small and limited experiment.
That wasn’t the only AI exploration spoken about either, as the ‘Ideas and Outlines’ feature has now been expanded into India. This has been an experimental generative AI tool that provides creators with a feed of ideas and generates an outline.
One user, in the comments, asked the team behind Creator Insider about what this will mean for labeling purposes: “Soooo, since you are putting AI right into the YouTube video upload, do we have to mark that the video has AI-generated content for everything now?????”
It was only in March that the Google-owned business introduced a new disclosure tool in the Creator Studio. This is to be used when videos have been altered by generative AI, intending to enhance transparency about synthetic media for viewers.
The labels, ranging from realistic AI-generated content to clearly unrealistic or animated content, were rolled out later in the month.
While this new Gemini feature wouldn’t mean the video is created with AI, it begs the question as to when the content will need to be labeled.
Featured Image: Photo by Kelly Sikkema on Unsplash
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