Nearly half The New York Times’ digital subscribers pay for more than one Times product
The New York Times now has 10.2 million digital-only subscribers, and 4.8 million of them are paying for some kind of Times bundle — the news product plus at least one of The Athletic, cooking, games, or Wirecutter — the company said in its second quarter earnings report Wednesday.
A few other bits from the earnings report, which saw The New York Times’ profit up 13.6% compared to this time last year:
- The Times added 300,000 digital subscribers in the quarter.
- Digital revenues are up 12.9% over this time last year, to $304.5 million, “due to an increase in bundle and multiproduct revenues and an increase in other single-product subscription revenues, partially offset by a decrease in news-only subscription revenues.”
- The Times has spent a little less than $3 million this year on its ongoing lawsuit against OpenAI.
- The Athletic, the sports site the Times acquired for $550 million in 2022, is still losing money, but it’s losing less than it was this time last year.