YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube CEO Neal Mohan announced on Wednesday as he highlighted the global impact of Indian content creators.
Mohan, who was speaking at the YouTube Brandcast 2024 event here, said YouTube has become a platform that enables people to tell their stories.
"Indian creators are making videos inspired by local trends that go on to define global culture. YouTube is number one in reach and watch time in India. And we just passed a huge milestone. Shorts, which we first launched in India, now have trillions of views here," he said.
YouTube is the most streamed service on Connected TVs (cTV) in India with viewership growing 4x in the last three years, he added.
"These creators and artists have business strategies, writers' rooms, and production teams. They're creating programs that people love to watch. And along the way, they're redefining entertainment, news, and educatio
