A lot of domain investors use Google Trends as a way to help research or validate their research on prospective purchases and hand registrations. Google recently released a video that is worth watching.
In addition Roger Montti over at Search Engine Journal did a good breakdown on the data and what is most valuable.
Roger writes:
in my opinion one of the most useful offerings is the ability to explore the topic that’s related to the entity of the search query. Exploring the ...