The visual rhetoric coming out of the Trump and Harris campaigns shows it’s a brand-new race.
It’s been a big few weeks for political branding. First there was the new Trump logo, following his choice of JD Vance (R-Ohio) as his running mate. Then there was Kamala Harris’ lightening-fast rebrand, on the heels of President Biden dropping out of the race and endorsing Harris as his pick for the new Democratic presidential nominee.
