Details on the 'White Cement' retro.
The Air Jordan 4 continues to be one of Jordan Brand’s cash cow retro models and along with bringing back sought-after collaborations and remixing the model for action sports, the brand is also tapping into its archive to reissue one of the shoe’s most significant original colorways.
One of just four original looks during the sneaker’s 1989 debut run, the Air Jordan 4 “White Cement” is set to come back during summer 2025. Color blocked with white leather and black details, the style’s signature element is its gray “cement print” splatter across the midsole, heel, and TPU lace locks. It was worn by Michael Jordan during the 1988-89 NBA season, one in which he averaged a league-high 32.5 points per game but was ultimately stopped short in the postseason by the Detroit Pistons during the Conference Finals. Nevertheless, the pair has gone on to attain classic status among sneaker enthusiasts.
In addition to the “White Cement,” other original Air Jordan 4 colorways included the “Bred” (aka “Black Cement”), “Fire Red” and “Military Blue.” Thus far, the “White Cement” colorway has been rereleased on three occasions: first in 1999 for the sneaker’s 10th anniversary, again in 2012 (sans “Nike Air” branding), and most recently in 2016 (pictured). According to early reports from @zsneakerheadz, the ’25 version of the shoe will feature shape and specs closer to the original ’89 version than ever before.
35 years after its debut, the Air Jordan 4 is arguably as hot as it’s ever been. Although there are exceptions, most colorways sell out quickly, and the shoe is a staple of both street style and the resale market. Nike, Inc.’s Jordan Brand has been leaning into the shoe’s success; this year, it reissued the “Military Blue” colorway and gave the model a bike-ready Air Jordan 4 RM update spearheaded by BMX pro Nigel Sylvester.
Although the brand has not officially confirmed it, the ’25 Air Jordan 4 Retro “White Cement” is expected to release in full family sizing on May 17. Given its far-off launch, the date is subject to change, so be sure to check back for any new developments. For now, readers can find a detailed look at the ’16 iteration below.
