There is a high probability that on being asked about a branded jewellery company, the first name which would come to mind is Titan. Rightly so, because it is the leader of the sector and one of the oldest companies of the sector. But over the years, many jewellery players have got listed on the street. Some of them are region specific chains, operating in one part of the country. There are some which are sort of becoming national chains as they expand their footprint and increase their balance sheet size. As the nature of the business is such, the potential to manipulate the balance sheet is probably highest in this sector. Because the street had some bad experiences with companies from this sector it only had in Titan. The question is, is it time to look at others? Some which have gone through some checks and balances including some diligence by private equity funds and also scrutiny of the street for some years.
