With stores all over the globe, Sephora has become one of the biggest beauty retailers from its humble beginnings as a French perfume shop. The company’s growth through a combination of unique retail strategy-online marketing combination is covered in the Sephora business model.Aside from serving as a platform for other beauty and cosmetic brands to sell their products, Sephora runs its own private label ‘Sephora Collection’, and offers a wide range of beauty and skincare products from cosmetics to body lotions.Sephora thrived on its ‘use-before-purchase’ retail strategy which encouraged customers to test out products before buying them as opposed to competitors who discouraged buyers from doing the same.The company has been praised for its innovative combination of retail and online marketing, as well as its technology-driven customer experience methods.Sephora currently has over 30,000 people in more than 2,700 stores in over 35 countries and is one of the world’s leading names in th...
