From Slack bots that can answer questions for you while you sleep to figuring out what your customers want, these business owners have figured out how to use AI and without losing the human touch.
One of the most important elements of making marketing content that people actually want to watch, listen to or read is relatability, credibility, and humanity. These are all uniquely human, but that doesn’t mean that AI tools can’t help. Humanity and efficiency are not at odds. In my business, as head of a company who helps founders demonstrate thought leadership on video, I focus on bringing out the relatable and credible side of people by teaching clients how to make quality content but also how to do it efficiently.
I recommend leaning on Artificial Intelligence to speed up brainstorming, content creation, and for research with the caveat being, you must add your own angle and voice to it. AI is simply a starting point. A small sampling of the AI tools I use for production of both video and podcast are ChatGPT, Rev, Canva’s AI tools and Castmagic.
