Analysis How will GM manage diverging IC versus EV preferences in the US and China as it plans next generation Buicks and Cadillacs? Glenn Brooks July 23, 2024 General Motors’ two main own brands plus the three-way JV of SAIC-GM-Wuling make up the majority of the American OEM’s sales in the giant Chinese market. Buick has been the company’s own volume play for some years, with Cadillac also more successful in the PRC than it has been in the USA.GM remains committed to an electric future in China – and eventually, North America too – but has to decide if it will continue making major investments in both EVs and gasoline-powered models. Some would say it has no choice but so far, the firm has held back on matching the bargain basement pricing of new electric and electrified models from multiple rival brands in China. And for that reason, Buick, Cadillac and Chevrolet sales have taken a major hit. Go deeper with GlobalDataReportsElectric Vehicles (EV) - Thematic Research ReportsVehicle Ma...
