Rack Room Shoes has revived its Real People campaign for the fall 2024 season, highlighting actual customers of the popular shoe retailer. This time around, the company has partnered again with the Jarrett family — social media influencers and business owners from North Carolina — to feature the family of six in the campaign.
Torrie and Brenton Jarrett are raising their four children on a farm and documenting their experiences on their blog @Willowbrookfarmlife while also running their renovation company, Willowbrook Builders, and their coffee shop, Willowbrook Grounds.
“We tackle everything as a team,” Torrie Jarrett said during the family’s photo shoot. “Parenting, business, even the coffee shop—it’s all a family affair. We delegate and work together, making it all possible.”
Selected from thousands of entries, the Jarretts will be featured in all Rack Room Shoes locations across the country sporting the newest fall trends, beginning Sept. 11. The parents and four children are pictured in the campaign imagery wearing a variety of autumnal shoes, including children’s Adidas velcro sneakers, Ugg slippers, New Balance sneakers and boots in earthy shades of brown.
“At Rack Room Shoes, we strive to place the families that support us in the heart of our business,” said Molly Hartney, Rack Room Shoes’ chief marketing officer. “The Real People campaign celebrates their unique lives and shines a spotlight on those who shop with us. Giving families a memorable experience is what it’s all about.”
In addition to being known as a go-to shoe retailer for families, Rack Room Shoes is known for its philanthropic efforts which include support of the non-profit organization Shoes That Fit, fundraising, corporate donations and Rack Room Grants. The company is also dedicated to fostering an inclusive and diverse workforce. In other recent Rack Room Shoes news, Lara Palmer, the company’s first female director of enterprise applications, is an advocate of cross-team collaboration.
