PRIMARK are renowned for delivering dreamy sleepwear that shoppers are desperate to get their hands on.
We recently saw fashion fans go crazy for the new Heinz pyjamas.
And we can’t forget about the Miffy pyjama range, Rugrats sets or the High School Musical pjs either.
But it’s actually a nightwear two-piece in the children’s department that has got shoppers excited in recent days.
The Primark store in Perth, Scotland, took to social media to give fashionistas a close-up look at their new bow pyjamas, leaving many open-mouthed.
The short clip was captioned “How cute are these new-in pjs, we are obsessed”, as the chain showed off white fluffy slippers they can be paired with.
So if you think your kid’s sleepwear drawer is in urgent need of a refresh, then look no further.
Primark bosses say kids will be “snoozing in style” with the adorable long sleeve shirt pyjamas featuring a cute bow print all over, collar detail and blush colour.
They added: “A sweet addition to their sleepwear wardrobe, they’ll drift off in style with these charming bow long sleeve pyjamas.
“This lovely set includes a long sleeve shirt top and matching trousers, both in a soft pink hue adorned with an all-over white bow print.
“The trousers feature an elasticated waistband for a snug and comfortable fit.
“Perfect for cosy nights and sweet dreams, these pyjamas add a touch of elegance and fun to bedtime.
“Ideal for little ones who love a dash of flair in their sleepwear.”
The blush pyjamas are currently only available in ages 18 months to 7-8 years.
But parents are already rushing to their nearest store to snap them up, with the Perth store’s clip racking up 93,000 views.
One said: “They are literally in my basket on my arm currently lmao.”
“The girls would so cute in these”, insisted someone else.
A third tagged a fellow mum and wrote: “We need to go omg.”
A fourth added: “Omg obsessed I’ll be on the hunt now.”
“Literally on my way there as we speak”, admitted another person.
Meanwhile, a sixth exclaimed: “Stop it!! They’re so cute.”
But other shoppers have been left gutted that they can’t buy the set for themselves.
“Omg I need these”, cried one.
A second revealed: “I need these in adult sizes”
“THEY BETTER COME IN FOR ADULTS”, echoed a third.”
And a fourth wrote: “I thought they had the same for kids and adults.”
ABBY McHale reveals why Primark is renowned for its nightwear section.
Taking over large sections of the stores it has everything from trend led satin styles, to fluffy Disney PJ’s and everything in between.
Plus it means you can head to bed looking and feeling good without having to break the bank.
It’s also a great place to bag yourself a pyjama dupe.
Last year Primark had a great version of the Skims pyjamas and its latest dupe is that from Victoria’s Secret.
The pink striped pyjamas are a great match for that of the American lingerie brand, I even have a pair myself.
They’re lightweight, super comfortable and only a fraction of the price – what’s not to love.
