For almost 20 years, Nintendo and Sega have released Mario & Sonic at the Olympic Games to coincide with the international sporting event. But now, according to a report in Eurogamer, that tradition is at an end. In 2020, the IOC made the decision to not renew the game’s licensing deal, ending a run of games that’s covered most Summer and Winter Olympic games since 2007.
“Basically the IOC wanted to bring [the licensing] back to themselves internally and look at other partners so they would get more money,” Lee Cocker, a developer who worked on the Mario & Sonic franchise, told Eurogamer.
Strangely though, those “other partners” are NFTs and esports — products that are not currently known for their money-making possibilities. To...
