Last Sunday, the queue for Sandwich Sandwich, London’s latest “hype” restaurant, was about 70 people long and promised a waiting time of around 20 to 25 minutes. That translates into standing around for the best part of half an hour, in 27 degree heat, for a £10 sandwich, albeit one that looks exquisite on Instagram. Bear in mind the sandwich shop is in the City, a part of London that would normally be the preserve of busy weekdays rather than care-free weekends. Did all these people choose carbs before Marbs?
