Forum3’s new Spok platform wants to be the ultimate marketing tool for small brands.
Much of the hype around AI in the marketing and advertising world revolves around how the technology will reshape the creative side of brand work. In reality, the real advancements have been happening behind the scenes. Across the back end of marketing organizations, AI is changing how they find, organize and manage the insights, strategy, and then execution of work.
WPP has partnered with both Anthropic and Google to integrate more AI tools into its operating systems. TBWA announced in June its new Collective AI platform that aims to bring AI tools to every part of its business. In January, Publicis claimed its CoreAI tools have transformed the massive advertising holding firm from a platform to an “intelligent system company.”
