The Louisville TV station’s decision to promote its NextGen TV broadcast of the Kentucky Derby in Dolby Vision HDR and Dolby Atmos immersive sound got a big boost when it partnered with Charlie Wilson’s Appliances & TVs on a TV giveaway.
Two lucky local viewers won NextGen TVs capable of receiving WAVE-TV’s Derby coverage enhanced with the cutting-edge Dolby video and audio technology that takes the viewing experience to a whole new level.
This case study examines:
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