Why the Kentucky Derby was an ideal opportunity to show off NextGen TV.
The Louisville TV station’s decision to promote its NextGen TV broadcast of the Kentucky Derby in Dolby Vision HDR and Dolby Atmos immersive sound got a big boost when it partnered with Charlie Wilson’s Appliances & TVs on a TV giveaway.
Two lucky local viewers won NextGen TVs capable of receiving WAVE-TV’s Derby coverage enhanced with the cutting-edge Dolby video and audio technology that takes the viewing experience to a whole new level.
This case study examines:
Download the case study here.
