NZ on Air commissioned some interesting and useful research on what type of entertainment Maori like to access, how, where etc. Having understanding of what a large segment of the population wants should be helpful in making funding decisions. Some interesting findings:”
- 87% of Maori watch online video, 45% TV and 41% radio. Only 15% read newspapers
- The most time is spent online gaming and streaming music
- Of those who watch TV (around half), 58% watch TV1, 38% TV3 and 17% Whakaata Maori
- Of those who watch streaming video, 79% are onNetflix, 29% Disney and 15% Amazon Prime
- 22% of those who listen to radio listen to Mai FM, 12% National Radio and 11% NewstalkZB
- The main reasons Maori watch video/TV is relaxing 52%, passing time 28%, background 22%. Reflecting Maori culture was 10th at 9% and last at 5% was because of use of te reo
- Only 4% of Maori found shows fully in te reo appealing
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