Available UFC 306 tickets are flying off the virtual shelves as Monday’s presale rolls on – and fans are paying a hefty price just to get in the door.
A potential once-in-a-lifetime happening, the UFC is set to debut Sept. 17 at Sphere in Las Vegas for the second “Noche UFC” celebration of Mexican Independence Day.
The card features two title fights, as bantamweight champion Sean O'Malley collides with rival Merab Dvalishvili, after women’s flyweight champion Alexa Grasso and former titleholder Valentina Shevchenko fight in a trilogy bout in the co-main event.
While tickets are now scarce, according to Ticketmaster listings, people with knowledge of the situation recently informed MMA Junkie of set starting prices.
Initial UFC 306 tickets are in price categories of $5,007.50 (main level, center sections); $5,007.50 (terrace center level); $4,007.50 (main level side sections, lower rows; terrace side sections); $3,507.50 (main level overhang with limited view of screen); $3,507.50 (terrace level corner; lower gallery center sections); $3,507.50 (lower gallery level side sections); and $3,507.50 (main level overhang, upper rows with limited view of screen).
The figures reflect the prices before dynamic pricing, platinum designations, taxes and fees. The figures do not represent second-party resales.
At the time of publication, tickets were still available, listed at $2,157.50 to $17,507, before fees.
Dynamic pricing is an option many organizations and artists use to fluctuate ticket prices based on demand. The method has become more prevalent over the past decade. The higher the demand and the less supply, the higher the prices are adjusted.
The starting prices, when compared to other events, including April’s milestone UFC 303 and June’s milestone UFC 303, indicate the promotion very well could break its gate record, currently held by UFC 205.
UFC 205, which took place in November 2016 at Madison Square Garden in New York, was headlined by Eddie Alvarez vs. Conor McGregor and produced a $17.7 million gate.
UFC 300 was the third-largest gate in promotion history at $16.5 million. UFC 303 placed right behind it, fourth all-time with $15.9 million.
While it’s unclear what the capacity for UFC 306 is, Sphere’s capacity is listed at approximately 18,600. Considering the cheapest ticket for UFC 306 is greater than the most expensive ticket for UFC 300, the promotion could rake in the biggest gate in its history during its Sphere debut.
The current UFC 306 lineup includes:
For more on the card, visit MMA Junkie’s event hub for Noche UFC.
