Google streamlines ad creation with Merchant Center-Ads integration

Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses.

Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.

Details:

• Advertisers can now link Merchant Center feeds with Performance Max campaigns.
• The AI image editor in Google Ads can access and enhance product images from Merchant Center.
• Edited images are saved to the Asset Library for use in campaigns.
• Performance Max campaigns can include up to 20 images.

How it works. After linking Google Ads to Merchant Center, advertisers can import product images into the Asset Library through the AI image editor’s media picker.=

Between the lines. This feature aims to simplify the ad creation process, potentially saving time and resources for advertisers while improving ad quality.

What to watch. The impact of this integration on ad performance and adoption rates among e-commerce advertisers.

First seen. We were first alerted to this update from Dario Zannoni’s LinkedIn: