Amid the 2024 Olympics, Puma celebrated the opening of Puma House in Paris on July 27, located at MOB House near Stade de France. According to the brand, “Puma House will serve as the epicenter for all things Puma, offering a dedicated space for athletes, partners, and invited guests to come together to relax, celebrate, and immerse themselves in an electrifying atmosphere.”
Guests can enjoy facilities including a basketball court, football pitch and swimming pool. The outside area boasts a large screen showcasing the Olympic competitions as well as a giant stopwatch to measure performances of record.
Open for 17 days, Puma House will also host a range of events and activities including press conferences and medal celebration parties.
The pièce-de-resistance of Puma House is the Nitro Lab, an interactive space showcasing the athletic company’s newest innovations and technological advancements. Described as “cutting-edge,” Puma says the exhibit “demonstrates Puma’s commitment to pushing the boundaries of sports performance and design.”
Also noteworthy, Puma athletes Linford Christie, Tommie Smith, Robert Pires and Colin Jackson stopped by on July 27 alongside CEO Arne Freundt and Tiara Williams, host of the Puma House and broadcaster.
Puma has previously leaned into the popularity of the Paris Olympics — the German brand partnered with WNBA star Breanna Stewart to release the Puma Stewie 3 City of Love sneaker inspired by Paris. Released in June, the shoe features a blue and white floral design influenced by the host city.
See more photos of Puma House below.
