Andrea Principe, managing director – Northeast division director – consumer banking, Chase, took to the stage at Future Branches in Boston to explore how while the banking industry faces challenges in sustaining core deposits, deepening customer trust, and building relationships, it is important to learn from failures, reengage with customers, and provide exceptional in-person experiences. Across the US and worldwide, there is a need to balance technology and human connection in branch banking, and adapt branch networks to cater to various customer segments. Additionally, banks’ community development initiatives should be bolstered to build trust and offer financial support to underserved communities.Chase's branch strategy, focusing on client relationships and digital investmentsSpeaking to Janis Avila, customer experience strategist and former banker, Principe provided an overview of Chase’s presence in the Tri-State area – New York, New Jersey and Connecticut and advocated for inves...
