About the companyBastard Burgers is a Swedish premium street-food burger chain known as much for their delicious burgers made from locally sourced ingredients as for their uniquely colourful and vibrant company culture. What started as a hole in the wall in Luleå, Northern Sweden, in 2016, the chain will have more than 40 restaurants up and down Sweden by New Year’s Eve 2020 - and well over 500 employees. Ziik has been a crucial aid in their explosive expansion as well as a vital tool in developing a digital-first restaurant concept. Or, as Chief Operating Officer, William Engmann refers to it: the first digital hamburger. Here, he tells us why they turned to Ziik – and why it has been so important.Challenges before ZiikThe keys to our success have been our focus on quality, being better than our competitors, and hiring the right people. The founders of Bastard Burgers were a group of friends that went into it with passion, developing recipes and building the first restaurants themselv...
