How dumb is Adidas

Forward reports:

For a company whose founder was a literal Nazi, you would think Adidas might tread lightly launching a shoe referencing the 1972 Munich Olympics, when 11 members of the Israeli delegation were killed after being taken hostage by a Palestinian terrorist group.

Instead, the company made Bella Hadid — a supermodel of Palestinian descent who once called Israel “a Jewish supremacist state” — the face of the new SL72 sneaker’s marketing campaign.

Now, responding to backlash on social media, the company is changing course, the second time this year it has required damage control for missteps related to antisemitism.

Stupid enough to release a shoe to reference the 72 Olympics where Israeli athletes were murdered. But to have the front person be someone associated with those who did the murdering, rather than the murdered, is offensive.

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