Event producers and promoters must elevate their event experiences to survive in the increasingly competitive Festival/Carnival industry.
Founder and commander-in-chief of Caesar’s Army Ltd Jules Sobion shared that view as he spoke about the importance of evolving with consumers.
“The climate is different. It’s a new era and I believe that all carnivals need to rethink and relook at the offerings being provided to patrons. Even from a Trinidad and Tobago Carnival standpoint, the mindset has changed. You have to evolve alongside how the consumers have evolved,” Sobion said.
He made those comments to Weekend Buzz ahead of AMBUSH Bim, a Foreday/ J’ouvert event which will be held on August 3.
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