RC Mowers sees the expansion of its Autonomous Mowing Robot dealer network as proof that its technology addresses industry challenges worldwide. | Source: RC Mowers
RC Mowers is expanding its Autonomous Mowing Robot dealer network outside of the U.S. The company has partnered with Colbrook Industries, an industrial vegetation management machinery dealership near Melbourne, to bring its offerings to Australia.
Colbrook Industries previously sold RC Mowers’ products before it developed the Autonomous Mowing Robot (AMR, not to be confused with autonomous mobile robot). The company said that when it saw the potential of robots helping landscapers address labor shortages and profit challenges, it was eager to add the autonomous mowers to its offerings.
“We’re thrilled to expand the footprint of our autonomous business outside the country,” stated Tim Kubista, vice president of sales and marketing at RC Mowers. “Like the U.S., Australian landscape companies are experiencing a severe ongoing labor shortage – and our AMRs solve that problem.”
“It’s a testament to our business-enhancing technology that a well-established dealership like Colbrook Industries believes our AMRs are a great solution for the Australian market,” he said. “RC Mowers truly is addressing the global issue of labor shortages.”
Relief for labor shortages facing the landscaping industry worldwide isn’t the only benefit of automated mowers, according to Rob Plageman, managing director of Colbrook Industries. The technology also provides landscaping professionals with vital data to help them make critical business decisions, he added.
“The commercial land-care sector is thirsty for data,” noted Plageman. “The data provides much-wanted visibility into the inefficiencies of a landscaping business and allows these land-care professionals to design changes and implement them.”
“When it comes to providing data, the RC Mowers AMR is unparalleled and a key reason every large-scale land-care company in our market is currently speaking with us about the AMR solution for their business,” he said.
“Colbrook Industries prides itself on service and support to the Australian and New Zealand markets,” said Plageman. “We feel it is our responsibility to offer world-class and industry-leading products where we can, and the AMR does exactly this.”
Suamico, Wis.-based RC Mowers claimed that its robotic mowers can add revenue and profit, protect workforces, and present new opportunities for companies. Alongside its AMRs, the company also offers Remote-Operated Robotic Mowers.
RC Mowers has been extending its dealership network since its autonomous mowers hit the market in 2023. Kubista said that a combination of ongoing labor shortages, a desire for improved return on investment (ROI), and the company’s customer-support system have been the driving forces behind its expansion.
The company said it carefully selects dealers and provides them with extensive sales and product training. Dealers are supported by its team during the entire sales and post-sales cycle.
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