Beijing (XNA) Jul 23, 2024
The continent of Africa is closely being watched as the next big growth market - a description that has persisted for a while. There are numerous reasons for this optimism: Over 70 percent of the continent's population is under the age of 35, and by 2030, 42 percent of the world's young people are expected to be living in African countries. This data not only points to a major consumption market