OpenAI today announced SearchGPT, its long-awaited search product.
How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web. It will include links to relevant sources, OpenAI explained in a blog post.
OpenAI is teasing SearchGPT like this:
What SearchGPT looks like. It looks fairly similar to what it has been doing since the arrival of GPT-4o – what is known as “browse mode.” OpenAI shared some videos of the “faster and easier” SearchGPT experience:
Here’s a search for [music festivals in Boone, NC in August 2024]:
Here’s a search for [best tomatoes to grow in Minnesota]:
For publishers. OpenAI is “launching a way for publishers to manage how they appear in SearchGPT, so publishers have more choices. Importantly, SearchGPT is about search and is separate from training OpenAI’s generative AI foundation models. Sites can be surfaced in search results even if they opt out of generative AI training.”
Coming soon. OpenAI said it plans to improve searches related to local information and commerce.
Waitlist. You can join the SearchGPT waitlist here.
The OpenAI search story so far. We first heard about OpenAI’s plan for a search product in February. Rumors heated up in May – but OpenAI didn’t launch its search product (GPT-4o launched instead). Then, earlier this month, The Atlantic CEO confirmed that OpenAI was “going to build a search product.”
Why we care. The next Google won’t do what Google does, as ex-Google CEO Eric Schmidt once said. OpenAI CEO Sam Altman has made it clear he has no interest in copying Google Search – but creating a new user-friendly search that combines LLMs and search without drowning you in advertising. While it’s too early to know whether ChatGPT will become a Google Search killer, this is clearly a story we’ll be watching closely over the coming months and years.