Can Christian Publishing Survive in a Country Where Few Still Read?
As smartphones steal potential readers in Indonesia, booksellers are looking to new ideas.
Only 1 out of every 1,000 Indonesians is an avid reader, according to UNESCO’s 2012 reading interest index. The country also ranks second to last in a list of the world’s most literate countries, which examined tests as well as “literate behaviors” such as the number of libraries and newspapers and the availability of computers and years of schooling in a nation.
In such a challenging climate, can local Christian publishing survive?
Indonesian pastors and publishers say yes, although it might look different from the golden years of the early 2000s. It may include collecting donations to give away books to the impoverished, drumming up excitement over book releases with Zoom talks, or polling local seminaries and churches to determine which books they should translate into Bahasa Indonesia.
Indonesians can also learn from one of Indonesia’s most prolific Christian writers, Andar Ismail, whose 33-book Selamat series sold tens of thousands of copies in the late 1990s and 2000s.
Even as reading falls out of the zeitgeist, Christians believe it has an important role in spiritual maturity.
“Congregations should not rely only on weekly sermons to strengthen their faith,” said Susanto, a pastor and current chairman of Gloria Foundation, which oversees two Christian publishing companies. “They need to develop their spiritual journeys themselves, such as through quality books.”
An industry in crisis
The low interest in reading points to Indonesia’s strong oral culture, where stories and knowledge were traditionally passed through spoken rather than written word. Researchers also point to underfunded libraries, expensive book costs, and an education system that doesn’t encourage ...