LONDON – Global Travel Collection (GTC) is launching a new platform that will support the company’s luxury travel advisors in generating leads through direct postings of content across some of the most popular social media channels. Global Travel Collection (GTC) is a dynamic community of travel advisors spanning luxury, high-end corporate, production and entertainment independent contractor businesses.
With The Social Society, GTC travel advisors can subscribe to a collection of curated content that has been developed and designed by the company’s expert social media and marketing teams and have it shared effortlessly on their own social media channels. Travel inspiration and advocacy content is then automatically posted across Facebook, Instagram and/or LinkedIn.
The enticing photo and video content are designed to inspire travellers to reach out to their dedicated GTC travel advisor to plan their next vacation. Topics range from the top hotels in Mexico to Europe’s best beaches, the world’s most beautiful gardens, romantic Italy and adventures in Bali.
“Our mission prioritises providing our travel advisors with the resources necessary to perpetuate business expansion,” said Angie Licea, President, Global Travel Collection. “Social media plays a pivotal role in generating leads, and we know that our busy advisors may not always have time to create and post fresh content. With the addition of The Social Society, our advisors will have a valuable resource at their disposal, one that I am confident will bring them much success.”
All of GTC’s social content can be fully managed by the GTC marketing team with the ability for advisors to also customize to their needs, allowing them to personalise the message and imagery by editing or adding information and scheduling posts to appear at different times. Advisors also have full access to a social media content library, enabling them to create their own social posts with curated content as well.
The article Global Travel Collection unveils new platform first appeared in TravelDailyNews International.
