SHOPPERS are racing to bag the ‘perfect’ Primark summer dress which is £60 cheaper than Oh Polly’s very similar version.
The budget retailer is selling the black body-hugging dress as part of the Rita Ora collection and fashion fans can’t get enough of it.
Shoppers will get to flaunt their curves in the mini dress which is cut from cotton voile and has a plunging neckline.
It has been dubbed as “perfect” for Summer, and Primark fashion experts say it can be styled with oversized sunglasses, and flat sandals.
Describing the dress, which also comes in white, on their website, they wrote: “Ruching and gathered accents define this cotton voile mini dress from the Rita Ora collection.”
It resembles striking similarities to the Oh Polly version, but rather than costing £80 the Primark version costs £20.
Similar to the Oh Polly dress, the Cute Ruched Mini Dress from Primark x Rita Ora collection features slim shoulder straps which can be adjusted for “custom comfort” and the “hem is signed off with a ruffled trim for added detail.”
The only clear difference is the buttons, which continue all the way down the dress on the Primark version compared to just halfway on the Oh Polly dress.
Since being released the dress, which can be picked up from stores, has gone viral with shoppers racing to go and get their hands on it.
Many have been praising the item for being an affordable choice for their special occasion outfit choice.
Taking to TikTok, one fashion fan said: “Potential birthday outfit on a budget.
“I haven’t been a big fan of the Rita Ora collection at Primark but I do think this dress is so cute.”
Many also commented on how it looks “soooo nice!!” and is simply “stunning.”
One specific shopper who is a size 16, suggested to others that get a “large” for the perfect fit.
IF it's nostalgia you're looking for, look no further than Primark.
Primark’s Miffy pyjama range left many shoppers feeling incredibly nostalgic recently.
Fashion fans claimed their ‘inner child was screaming’ when they spotted High School Musical and Hannah Montana sets on shelves.
90s fashionistas were left beaming when they spotted that leopard print maxi skirts had come back on trend.
But the new baby tees gave some shoppers ‘awful flashbacks’ to their teens.
And millennials were left divided when they spotted that ballet flats were back on shelves.
