Off-White Drops the VULC 779 Sneaker Inspired By Skate Culture

Off-White is dropping its latest sneaker creation, the VULC 779, inspired by the global skateboarding community.

The sneaker, designed by the brand’s late founder Virgil Abloh, is imbued with an appreciation for skate culture, boasting key design elements that aim to protect the parts of the shoe that come in contact with the board. 

The sneaker’s toe cap, heel cup and sole feature strategic material and color-blocking spanning the launch’s four colorways; “Black-Black,” “Army Green-Blue,” “White-Beige” and “Dark Grey-Ice.” The sneaker is the epitome of Off-White, merging street-style inspiration with unique nods to individuals and bustling subcultures.

The VULC 779 takes its name inspiration from 815/779, the area code of Abloh’s hometown, Rockford City, Illinois, near Chicago. The shoe will travel during a pre-launch from Selfridges in London to Four Amsterdam and Milan at END. Each stop will highlight the sneaker’s skateboarding roots, bringing together like-minded individuals in the name of the sport and fashion.

“Off-White is an idea the world caught up to. It was the brand that changed the fashion industry.
Because Virgil himself wanted a platform and creative space so he imagined a brand, a canvas
that became reality. Off-White. The VULC 779 – more than many other products we have created and launched – embodies the ethos of the brand we continue to nurture. Yet the launch of VULC 779 hits differently,” said Cristiano Fagnani, Off-White CEO.

“It’s a project that carries a lot of emotions for me, a true labor of love for the entire team involved. It is our way to celebrate skate culture and pay homage to a community we highly respect. It is about our love for sport, for the youths we want to inspire and be inspired by.”

The VULC 779 sneaker is available now at Selfridges in London from July 11 through Aug. 8, globally at www.off—white.com, in Off-White stores and via select retail partners worldwide starting Sept. 2024.