Comcast president and NBCUniversal CEO Mike Cavanagh took a victory lap on Tuesday as the media giant closes in on a $2.5 billion per year NBA package.
“The NBA decision to partner with us is a testament to our breadth and reach, our operational excellence in sports and innovation, and our decades of experience to bring world class content to consumers, much like our long standing relationships with the NFL and the Olympics,” Cavanagh told analysts on Tuesday. “We look forward to putting the weight of our entire company behind our partnership with the NBA for decades to come.”
The package, which begins in the 2025-2026 season and runs for 11 years, includes 100 NBA games each regular season across NBC and Peacock. Under the terms of the deal, the company will have first and second round playoff games each year exclusively on its national platform and six NBA conference final series over the course of the term of its deal.
Peacock will have approximately 50 national regular season and postseason games, including national Monday night games and double headers. The package also includes the annual NBA All Star game and all star Saturday night each season, the season opening NBA tip off double header each season, a special double header on the MLK holiday and select NBA games and every NBA All Star game on Telemundo.
Additionally, the package includes more than 50 WNBA regular season and first round playoff games each season across Peacock, NBC and USA starting in spring 2026, as well as seven WNBA Conference semifinals and three WNBA finals series.
More to come…
The post NBCUniversal Touts $2.5 Billion Per Year NBA Package: ‘A Testament to Our Breadth and Reach’ appeared first on TheWrap.
