ROME – Volare, ITA Airways’ loyalty program, announce the launch of its Status Match campaign, dedicated to frequent flyers outside Italy. This initiative allows members in foreign markets with loyalty program status from 19 airlines to directly access one of the higher Clubs of the Volare program and its exclusive benefits, depending on their current status. Additionally, frequent flyers who request and receive approval for a Status Match will be awarded 10,000 qualifying Volare points.
The Volare Status Match campaign runs until August 19, 2024, and is open to all Volare members who registered with a residence address outside of Italy. To participate, members must:
Volare is designed for maximum simplicity and flexibility in earning and spending points. The program features four Exclusive Clubs: Club Smart (entry-level), Club Plus, Club Premium, and Club Executive, each offering various benefits such as extra baggage allowance, priority boarding and check-in, and dedicated customer service. Through commercial partnerships, Volare offers a wide range of services and products from ITA Airways and its partners. Members can earn points with every purchase on ITA Airways flights and through airlines partners or commercial partners services, allowing them to upgrade to higher Clubs and enjoy even more premium services. The advantages increase with status, both in terms of multipliers and services.
Launched in March 2022, Volare now features over 2,1 million members worldwide. The program is built on the values of Freedom, Personalization, Choice, and Connection, offering a dynamic and taylor-made experience for members. Volare has over 30 commercial partners from the hospitality, mobility, and finance sectors, and 10 airline partners, including Aerolineas Argentinas, AeroMexico, Air Europa, Air France, Delta, KLM, Korean Air, Middle East Airlines (MEA), Virgin Atlantic, and Saudia.
There is a strong focus on the international development of the program: currently, 36% of Volare members are international members, with the USA, Brazil, France, and Argentina as the top four foreign markets. Among the other recent developments this year is the launch of a new subprogram called “Volare AVVENTURA,” dedicated to children aged 2 to 16, which is joining the corporate and SMEs subprograms available to Volare members.
The article ITA Airways “Volare” launches status match campaign for international frequent flyers first appeared in TravelDailyNews International.
