Baskin-Robbins is teaming up with SI Swim model Hunter McGrady for a super sweet campaign celebrating National Ice Cream Day and touting the chain’s fan-favorite summer flavor, Beach Day.
McGrady, who recently rung in SI Swim’s 60th anniversary with other icons in the 2024 issue, donned a one-piece tye-dye bikini for the Beach Day photoshoot. She’s one of the brand’s premiere “Beach Day Baddies,” a group of loyal Baskin-Robbins “stans” who “have been known to go to extreme measures when their favorite flavor is involved.”
“With her chill vibes, summer style, and love for Beach Day ice cream, McGrady is on a mission to make sure ice cream lovers everywhere know they can take a trip to the beach with a single bite…or sip,” Baskin-Robbins said in a press release.
Baskin-Robbins
The much-loved Baskin-Robbins summer flavor is “a salted vanilla-flavored ice cream swimming with milk chocolate-flavored caramel-filled sea turtles, frosting flecks, and swirls of graham cracker sand.”
This year, Baskin-Robbins is making Beach Day accessible in new and exciting ways. The chain’s new Beach Day Shake “features a caramel praline drizzle and graham cracker sand. The new Beach Day™ Sundae, meanwhile, consists of “two scoops of the fan-favorite flavor with caramel praline topping, graham cracker sand, and a waffle cone chip.”
If you don’t want to leave the fun at the beach, you can now bring Beach Day home in pre-packaged quarts.
Baskin-Robbins
“With Beach Day fans requesting the return of their favorite ice cream year-round, we wanted to bring the flavor back in a big way,” said Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins. “In addition to introducing new ways for guests to enjoy Beach Day ice cream, we couldn’t be happier to mark the start of summer with a partner who authentically represents the Beach Day Baddie energy, Hunter McGrady.”
Beach Day will be available at Baskin-Robbins locations nationwide until the end of August. On July 31, customers can get 31 percent off all scoops and flavors with the chain's Celebrate 31 Special.
Baskin-Robbins
