Barbadian superstar and billionaire businesswoman Rihanna on Thursday announced one of her most high-profile deals to date for her Fenty Beauty line, just days before the start of the 2024 Paris Olympics.
The 36-year-old singer turned- fashion mogul posted a humorous photoshopped image to X (formerly Twitter) to announce that her cosmetics brand had inked a deal with the Olympic and Paralympic Games.
She wrote: “Tried to tell yall . . . we outside all 2024!!! Proud to announced that @FentyBeauty is a premium partner of the Olympic and Paralympic Games baby!!!’
To celebrate the news, she included a photo that had originally featured her and her partner A$AP Rocky walking hand in hand with the Eiffel Tower – which bore the iconic Olympic rings – in the background.
But Rihanna – who had attended multiple Paris Fashion Week shows with the rapper in June – replaced her love in the photo with the massive tube of a lustrous red Fenty Beauty product. It also carried an illustrated glass of red wine, possibly to play into French stereotypes.
The brand, which she founded in 2017, will now be a “premium” partner with the games, which will begin next week in Paris.
Her Fenty Beauty line was instantly popular after debuting in 2017, with customers and critics applauding it for catering to a broader array of skin tones than many of its more-established competitors.
At the time of its launch, Fenty’s foundation featured
40 shades, but it has since expanded to include 50, which has made the make-up particularly popular for people of colour.
The brand – named after its founder, Robyn Rihanna Fenty – got one of its most high-profile spots to date at the 2023 Super Bowl when Rihanna made a rare solo performance at the half-time show.
During the show, she paused to conspicuously touch up her make-up with her own Fenty products, and the brand was reported to have earned more than US$5 million in sales in the hours immediately after the broadcast.
In 2021, Forbes declared that Rihanna had officially become a billionaire thanks to her business acumen.
Fenty Beauty comprised a large portion of her fortune, as it was worth around US$2.8 billion at the time, and smart business negotiations meant that the pop superstar owned half of that, around US$1.4 billion in value.
(Mail Online)
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