Spencer Goidel, Auburn University
There’s a reason Donald Trump’s 2024 presidential campaign is working hard to evoke nostalgia: People who are nostalgic – meaning, people who long for America’s “good old days” – were more likely to vote for Republican candidates in the 2022 midterm elections, according to research I conducted along with collaborators Kirby Goidel and Paul Kellstedt.
The first day of the 2024 Republican National Convention kicked off with a nostalgic message from Virginia Gov. Glenn Youngkin imploring voters to back Trump and “make America the land of opportunity again.”
And in general, the 2024 RNC themes largely wax nostalgic with “Make America Wealthy Once Again” on Monday, “Make America Safe Once Again” on Tuesday, “Make America Strong Once Again” on Wednesday, and “Make America Great Once Again” on Thursday.
