Aston Villa could be set for a major cash windfall if they decide to rename Villa Park.
According to a report from Birmingham Mail, the club’s financial position could improve by selling the naming rights to the stadium, and it would also help the club deal with the profit and sustainability rules.
The biggest clubs in the world like Barcelona have also chosen to go down that route in order to boost their financial position, and it will be interesting to see if Aston Villa decide to make that move.
Several Premier League clubs have also renamed their stadiums in order to secure lucrative deals in the past.
Aston Villa have secured Champions League qualification last season and they will be hoping to build a formidable squad for the future. They will need to constantly drive up their revenues in order to compete with the elite clubs and they will need to find ways in order to boost their income.
Selling the stadium rights could be an interesting option for the club and it will be interesting to see how the fans react to the idea if it is floated in the near future.
Birmingham Mail believe that Aston Villa could make a huge amount of money if they rename Villa Park and they could blow the likes of Barcelona and Tottenham Hotspur out of the water.
Aston Villa have put together an exciting squad, but they need more additions if they want to compete for major trophies. It remains to be seen whether the club hierarchy are ready to drive up their ambitions and aim higher in the coming months.
Increased revenues would not only help Aston Villa bring better players, it would also help them hold onto their best players and grow as a club.
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