BETTER known to her fans as LadBaby Mum, Roxanne Hoyle broke down in tears on Instagram yesterday.
The mum-of-two shot to fame alongside her husband Mark (better known as LadBaby himself) thanks to parenting hack and pranking videos they shared on social media.
The inspirational couple were once living on £20 a week, with Roxanne telling Fabulous last year that she’s had to put food back on the supermarket shelves to afford nappies.
Now, the 40-year-old has over 1.3 million followers on Instagram and has made a living out of being a bit silly with her husband, 37, and sons – Phoenix, eight, and Kobe, six – on social media.
Alongside five Christmas number ones about sausage rolls, partnerships with the likes of Jet2 and Smyths Toys, and a collection of children’s books, the LadBaby brand has done a lot.
And if that wasn’t enough, Roxanne and Mark have decided to write their very own autobiography.
Titled Our LadBaby Journey: Success, Sacrifice and Sausage Rolls, the couple have pulled back the curtain on how they came from nothing, yet still achieved success against all odds.
They announced the book yesterday, which is set to be released in November.
It attracted mammoth praise across social media as an outpour of fans dubbed Roxanne and Mark “inspirational” – something which reduced them to tears.
Taking to Roxanne’s Instagram page, the pair thanked fans for their support.
“I can’t even really talk,” she cried into the camera.
“All the people that are messaging and coming out saying that we help them get through stuff.
“We didn’t realise… well, I didn’t realise at all how many people there are who have followed our journey.
“We are happy and I’m sorry we’re just crying.”
According to Mark, he and Roxanne were “so nervous” about announcing their new book, which they’ve wanted to write “for a really long time”.
The tome will cover the pair’s rise to fame, the start of their parenting journey, their epic Christmas single successes and how they became Guinness World Record breakers.
THE news that LadBaby - Mark and Roxanne Hoyle - are releasing an autobiography in November, signifies a major career milestone for the pair.
And while they initially found success as a couple, thanks to their harebrained ideas and hilarious pranks on each other, Rox has made a name for herself on her own – and has an incredible 1.3 million followers on her Instagram page.
But what is it that has made Rox so popular with her millions of fans?
I think it’s a combination of her down to earth attitude, her bubbly sense of humour and her expert hacks.
As a mum-of-two myself, I’m always looking for ways to cut costs and keep the kids entertained, and rarely does a week go by that Rox doesn’t share a hack to help.
When she shares her hair and beauty tips on her social media, she can guarantee that fans are going to hit the shops in search of the products themselves.
In fact, when she shared a Primark ice face roller recently, I was one of the first to go and grab one, and it’s been a total game changer for my puffy morning skin.
She’s also managed to stay humble despite her and her husband’s rise to fame – a prospect that is much harder than it sounds.
And when it comes to the red carpet events she’s lucky enough to attend, Rox will usually go for a budget high street look rather than a fancy designer number.
So, as the summer holidays start, I’ll definitely be checking Rox’s pages to see if she’s got any tips on entertaining the kids on a budget for six weeks.
After all, it all helps!
By Sarah Bull, Fabulous Digital Senior Reporter
It will also discuss Roxanne’s decision to walk away from a six-figure deal with In The Style, after releasing numerous hit ranges with the clothing brand.
Speaking exclusively to Fabulous, she said: “I might not look like the women you see on the telly or cover of magazines; I’m loud, curvy, colourful and energetic.
“I do, however, look like the millions of other real mums on the school run, the grafters, the unsung heroes that don’t ever get the attention we deserve.
I look like the millions of other real mums on the school run, the grafters, the unsung heroes that don’t ever get the attention we deserve
Roxanne Hoyle
“Very few brands make clothes for us women, which is why when I had the opportunity to do a clothing line with a brand I jumped at the chance.
“What started with such success and passion eventually changed as the role and industry progressed.
“After months of trying to make the right products for the plus size market (at the best possible quality and the most affordable prices), I just wasn’t given the creative freedom to achieve what I knew my audience would love.
“It was heartbreaking as it was something I loved with all my heart.
“But when I didn’t feel my voice was going to be heard and I wouldn’t be able to help women who look like me feel seen, heard and celebrated, I knew it was time to leave.”
