Kumho tread German brand path Eintracht Frankfurt
July 19 – Eintracht Frankfurt have agreed a three-year deal with Kumho, which will see the Korean tyre brand become the club’s official tyre partner until 2027.
Marketing activation includes brand’ visibility throughout the stadium, hospitality packages, and joint social media activities. In addition to supporting the men’s team, the new tire partner will also support the Esports team, and joint campaigns are planned with EintrachtTech.
Kumho have partnered with Bundesliga Champions Bayer Leverkusen in the past as they have build brand awareness in the German market.
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