Summary: Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently.
Product managers and digital marketing professionals want to convert visitors into customers who make purchases, submit information, or complete specific actions on their platforms. The term " conversion " refers to a user action that aligns with business goals. In other words, it's the desired outcome you hope to achieve with your digital product.
Macro conversions are customer actions directly related to business goals, while micro conversions are small steps leading up to these goals. Understanding the difference between macro and micro conversions can help you optimize your product for success.
Conversion rates are key performance indicators (KPIs) used by businesses to measure the success of their products. They measure how often certain desired user actions (i.e., conversions) happen.
