To celebrate, Kith has redesigned the courtyard at the historic Hotel George V Hotel in Paris, home to the 2024 Olympics, into a custom basketball court.
The Summer Olympics are just days away and Kith is celebrating the event with a new collection. The retailer and brand partnered with USA Basketball for a special line of apparel and accessories and tapped NBA star Kevin Durant for the campaign.
The capsule is comprised of jackets, crewnecks, hoodies, vintage-washed tees, sweatpants, and short, featuring collaborative Kith for USA Basketball artwork and logos seen in embroidery and graphic design iterations. A standout in the collab includes the retro-inspired leather jacket. The piece is crafted from premium Italian Nappa leather and is detailed with patchwork design and patriotic hues. In addition, the assortment offers fitted and adjustable caps made in partnership with New Era.
Kith also partnered with the Four Seasons to redesign the courtyard at the historic Hotel George V Hotel in Paris, home to the 2024 Olympics, into a custom basketball court. The basketball court features USA Basketball, Kith, and Hotel George V branding and is executed in red, white and blue hues.
While the collection won’t be available for purchase on site, there will be a concept space where guests can view the Kith for USA Basketball collection.
The Kith for USA Basketball Court and Concept Space at the Four Seasons Hotel George V will open Saturday, July 20 through Aug. 15. However, the line will be available in-store at Kith Paris, which is just down the street from the hotel.
The Kith for USA Basketball collection releases on Monday, July 22, at Kith shops and at 11 a.m. EST/CET on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.
Take a look.
