It’s a sad truth that while Christmas often inspires acts of kindness towards vulnerable people, the same cannot always be said for the months when the weather is warmer. But SIFA Fireside, the Birmingham support service for those experiencing homelessness, is making sure that the solution to this problem is in the post.
They have once again partnered with One Black Bear, the city’s leading independent creative agency, to launch a compelling “Wish I wasn’t Here” campaign, itself an extension of 2023’s "Homelessness Doesn’t Take a Holiday" fundraiser.