Just take a small test, how many brands of pressure cooker can you recall. One or maybe two. It does not mean that there are only two companies which make pressure cookers. The answer is no. Now let's move to another sector, the water purification system, again maybe one or two. Now let's put this in context. Recently an FMCG company with a big power of cash to spend and distribution system, sold its water purification business to another company. The reason for moving out? it was not able to make a dent in this niche industry. That is what the power of an established brand can do, it can beat even the best of the competition which has the power of cash. There are companies which have brands which have remained strong and grown for many decades and they have grown, not to say they haven't faced issues, but finally they have grown.
