"The beauty of fragrance”, as Elizabeth Taylor once famously said, “is that it speaks to your heart and hopefully someone else's”. This is certainly the case with art director Alexandros Kalogiros and set designer and creative director Dimitra Louana Marlanti, whose shared passion for all things olfactory led them to launch PHĀON, a new concept store in Athens, Greece, offering a curated selection of fragrances, scent related products and flower arrangements.